Armin Grässl
Photography with Presence, Purpose, and Global Vision
Armin Grässl is a Swiss-based artist and founder of Transforming Spaces,
a visionary project that brings the calming power of large scale. nature photography into modern interiors and healing environments.
Born in Innsbruck, Austria, Armin trained at the School of Photography in Vevey and began his career with international fashion and editorial work — including assignments in Paris, New York, and Vienna, and publications in Vogue. He was part of the 1980s creative scene, including time at Andy Warhol’s Factory, before shifting focus toward nature and atmosphere.
His lens has since captured the quiet beauty of alpine meadows, Peruvian temples, and the ever-changing light on Lake Lucerne — where he lived aboard a boat for seven years. His book Gstaad became a widely praised portrait of mountain life and high society, earning admiration from figures like Roger Moore, Julie Andrews, Henri Cartier-Bresson, and Gunther Sachs among others. Der See, his homage to Lake Lucerne, reflects the poetic visual style that now defines his work.
Today, Armin creates large-format panoramic works that blend precision and emotion. Each image is composed from dozens of photographs taken in forests, mountains, and sacred landscapes — printed on museum-quality materials and available as illuminated lightboxes, canvas, or fine art paper.
Rooted in the philosophy of Shinrin Yoku (forest bathing), his artworks are crafted to create moments of calm and reconnection — especially in hospitals, therapeutic centers, and architectural spaces.
Through the Transforming Spaces Association, a portion of each sale funds the
donation of these healing works to institutions across Europe. This synergy between art, nature, and philanthropy defines Armin’s mission: to help others breathe more deeply, see more clearly, and feel more at home in the world.
Philosophy
The forest has no words. But it speaks to us.
My art is born from listening — to the textures, rhythms, and silences of the natural world. I believe that when we bring these images into our interiors, we bring in more than just beauty. We bring in breath. Stillness. Life.
Together with
Smiling House
At Gstaad Chalets, luxury goes hand in hand with purpose. We proudly support the Transforming Spaces Association, which brings the calming power of large-scale nature photography by Swiss artist Armin Grässl into hospitals and care homes across Europe. His serene panoramas transform sterile spaces into places of peace and reflection—and now you’ll find his inspiring works thoughtfully placed throughout our chalets, creating harmony between your stay and the stunning alpine beauty outside.
Our founders, living locally and deeply connected to this mission, even open the door for guests to meet Armin himself—at private events, exhibitions, or on a quiet walk in nature. Best of all, a portion of every direct booking helps fund these installations, extending beauty and comfort to those who need it most. More than a stay—it’s your chance to connect with nature, art, and giving back.
