„Through photography I learned to observe life“

Armin Grässl, born 1959 in Innsbruck/Tirol , is a renowned photographer who has had a long and varied career capturing beauty and style in different forms. He attended the School of Photography in Vevey in 1978 and assisted several fashion photographers in the 80ies in New York City, where he honed his craft and developed his passion for photography.

In his early career, Armin fulfilled his dream of portraying beautiful people in New York, Paris, and Vienna, where his work appeared in popular magazines such as Vogue, Basta, Wiener and Wienerin. During his time in New York, he frequented Andy Warhol’s Factory and got to know the city's art scene in the 1980s. However, Armin's passion for photography gradually shifted from the fashion world to the natural world. In 1991, he traveled to Peru to shoot the documentary film "The Other Side of the Sun," where he left the studio lighting behind to discover the natural beauty and wonder of the landscapes and indigenous people.

Armin spent 25 years in Gstaad , where he captured the lifestyle of high society mostly at the Palace Hotel, as well as the magic of the mountains, fields and flowers, In Armin`s acclaimed book "Gstaad" renowned figures such as Roger Moore, Henry Cartier Bresson, Gunther Sachs, July Andrews, Roman Polanski and others praised his ability to capture Gstaad's true beauty.

His love for nature continued on Lake Lucerne (Vierwaldstättersee), where he lived on a boat for seven years, experiencing the raw power and wonder of the elements. Armins impressions can be found in his well-known book "Der See" (The Lake).

In his most recent project, Armin is focusing on transforming spaces with large-scale photography, measuring up to 3m x 9m, showcasing spectacular landscape. He always had a wanderlust and finds special powerspots intuitively. Inspired by the Japanese practice of Shinrin Yoku, or forest bathing, Armin believes that every path leads through the forest , and that time amongst trees is never wasted. His new project aims to portray nature's magic and transform spaces for exhibitions and interior architecture.